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Nornic

Nornic Register · Living document

The numbers everyone repeats, and what they actually support

Every board deck in this market rests on four or five statistics. Most are weaker than the way they are quoted, and the parties best placed to say so are usually the parties selling the remedy. This register records the method behind each number: who was sampled, when, who paid, and exactly how far the finding can be pushed. It is arithmetic, not commentary.

How to read a verdict

A verdict is about the distance between a finding and the way it is quoted — not about whether the researchers did good work. Most of the studies here are competent. The citations are the problem.

Supported

The evidence supports the claim as it is normally stated.

Supported with limits

The finding is real, but narrower than the way it is usually quoted.

Over-extended

The claim is being pushed further than its method allows.

Cannot be checked

The method is not available, so the claim cannot be assessed either way.

The register

What is not in here

The limits of this register

  • It does not rank or review vendors. It reviews claims.
  • It does not include a claim whose method is not published — those are recorded as “cannot be checked”, never guessed at.
  • It does not correct a number without showing the arithmetic. If the working is not here, the entry is not finished.
  • It is not neutral about its own limits: five entries is a beginning, not a survey. Entries are added when a claim is actually checked, not on a schedule.