Nornic · Creative technology laboratory
Questions without simple answers yet.
Built, run, and published in full — including the parts that fail.
“The EU AI Act's high-risk obligations land in August 2026.”
Over-extended
Latest · Docs
The Surface That Arrives First
Every branding deck opens with the same number: colour increases brand recognition by 80%, credited to a university study. The university's papers do not contain it — it comes from a printer company's sales leaflet. This chapter dismantles that, then prints what is actually measured: a visual judgement forms in 50 milliseconds and stays put, attractive interfaces are judged easier to use before anyone uses them, and a 2023 result suggesting the mechanism is fluency rather than beauty. Ends with T4, the Flash Test.
September 3, 2026
The person running it.
Edward Salvatierra — how the work gets made, and why it is published this way.
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